Another Self-Publishing Success Summit webinar that I found helpful was the one that Ryan Hanley did about crowdfunding. In this blog post I’ll share some of the main points I picked up on.
Ryan first talked about how he had been doing a podcast called “Content Warfare,” where he interviewed people about content marketing. He started to see a similar pattern in the interviews he did – people were talking about content and strategies, but behind it was the same principle over and over again. He also felt like a lot of the books on content marketing were 201 level books – not books that people could connect with easily. Because of that, he decided to create a book on content marketing that people could connect with easily. Most of the content for the book came from his blog, but he also wanted to find out what people were sharing on social media, and get feedback from his readers. He took this feedback and used it to create the book. The purpose of the book was to put his expertise on display.
He decided to crowdfund the book because he had very specific things he wanted to do with it – for example, he wanted to use a specific graphic artist for it, and he knew that was going to be expensive. Some of the important points he made about crowdfunding are that when the campaign has ended and you’ve hit your goal, you have to make good on your promise and actually publish the book. For two months prior to the book launch he created a separate email list and Facebook private group for the people who had contributed to his crowdfunding campaign. He also used Instagram to share quotes from his book.
Another important point he made was that when you’re crowdfunding your book, you have to sell your book twice – once to get the funding, and then again when it’s published. Also, as you’re writing the book, you should be creating content to market it. You could be pulling quotes out or doing videos – anything you think will help market your book. His parting tip for this webinar was to prepare for the crowdfunding campaign by building a list and giving the people on your list and giving them a piece of the book in exchange for being on your list.
These are just some of the tips I got from this webinar. I would love to hear what you liked about this webinar – please feel free to comment below.