Another webinar I found very interesting was the webinar that Steve Scott did, which was called “How to Build an Author Platform and Make $20,000 to $50,000 a month from Books and eBooks.” In this post I’ll share what I learned from that webinar.
Steve got into Kindle publishing in February 2012 – at that time he was using it to generate traffic back to his blog. In August or September of 2013, he started focusing on writing habit books, because all of the success he’s had came from the actions he chose to do every single day. He attributes his success with the habit books to the fact that there weren’t a lot of personal development books on Amazon at that time, and to the fact that he chose to focus on one habit at a time.
One piece of advice that he gave that I thought was useful was to do a “content upgrade” of a Kindle book – take your best-selling book and create something specialized for that book, such as a checklist. Another idea he provided was to take content from your book and create Slideshare presentations out of it – include a link back to your original post and a link to join your email list. He also suggested starting a Facebook group related to your book.
He also had a few interesting ideas for how to turn one-time customers in repeat customers. He suggested launching books for .99 cents and asking people to leave reviews, and also doing a “fire sale” every few months – drop the price of your books down to .99 cents for a few days.
He also suggested taking a section of your book and expanding it – this is basically what I’m doing with the book “Get Paid to Talk,” that I released last year, as well as the other two books I plan to write, “Get Paid to Type” (transcription jobs), and “Get Paid to Write” (freelance writing jobs). Another thing he suggested was taking a section of your book and making a blog post out of it – Amazon has a rule that only 10% of your content can be published elsewhere though, so be careful with this one.
Another suggestion he had was to take older books and put them together in a .99 cent bundle – use your email list and any other contacts you have to let them know you have a book bundle available for .99 cents.
Another thing he likes to do is send emails to his list to get feedback from them on books he’s starting to write. He saves the emails he receives and sends them a copy of the book, so they may potentially leave a review. Once he starts getting reviews from the people he emailed, he’ll release the book to his email list – he tells them that the book is going to be .99 cents for a few days and then it’s going up to 2.99. The day before it goes up to 2.99 he’ll send another email. If he notices some people he emailed didn’t click on the link, he’ll send them one more email.
He also suggested subject lines for last-chance offers, such as “Did you see this?” or “Your last chance…”. He suggested looking at past email campaigns to see what got the most clicks.
He also said that when someone joins his list, he has his autoresponder set up to send them an email when they join, and then a follow-up email a few days later that related to the subject of the first email. Later he’ll send an email with an offer that relates to his permafree book. After that he’ll send out emails when he writes new books – he likes to add excerpts from similar books.
He discussed two important habits for writing an ebook. The first was to stick to a specific word count every day, and the second was to have a publishing schedule – know what book you want to write when, and how you’re going to write it.
He gave an interesting suggestion for getting feedback on book titles and book covers – he uses a website called Pickfu to post a survey to random strangers. Pickfu records the responses that people give about what they liked about one title over another title, or one book cover over another book cover. I think this is a great idea, unfortunately the website costs about $49 a month for a starter plan, at $99 a month for a professional plan. They also have an “a la carte” option where you can buy a single poll for $20, or a certain number of credits for a certain amount of money. That’s a little steep for me, but I could create a survey using Google Forms or even SurveyMonkey and post it on social media. I even found this article that provided some advice on how to do that.
Steve’s final parting tip is to have a mailing list and make it the focal point of your business. If you want to find out more about him, you can check out his website, developgoodhabits.com